Outdoor Advertising

Laruffa Bottinelli – Associated Lawyers boasts over twenty-five years of experience in the field of outdoor advertising.

The Firm offers assistance and consultancy to the most important trade associations and advertising entrepreneurs, both in judicial and extrajudicial proceedings, from tenders for the assignment of public spaces and urban furniture to individual administrative procedures for obtaining authorizations, and working groups with the Public Administration for drafting Advertising Regulations.

Outdoor advertising, also known as outdoor or visual communication, refers to advertising carried out along or in view of roads, in public places or places open to the public using billboards, rotors, ledwalls, totems, posters, maxi posters, postings, industrial signage, banners, streamers, flyers, banners, light pole signs, public service advertising installations, pre-signs, signs, urban furniture elements with attached advertising, advertising on bikesharing, carrymedia (advertising on shopping carts), mediapole (advertising in shopping centers and organized large-scale retail trade), and generally any artifact aimed at advertising or propaganda of either products or activities.

The sector is multidisciplinary and touches various areas of law: road safety (road code), environmental protection (code of cultural heritage and landscape, territorial landscape plans), criminal law (falsification in documents, illegal building, illegal installation in protected areas or on protected buildings, invasion of public or private land), light pollution (regional laws on limiting light pollution and energy saving), tax issues (advertising tax), civil issues (contracts for outdoor and posting advertising).

The Firm assists its clients in managing disputes, from negotiations with the Public Administration to jurisdictional appeals before the Regional Administrative Courts and the Council of State, and also deals with drafting advertising contracts and managing civil litigation, with particular regard to credit recovery and the specialized opposition proceedings that ensue, as well as proceedings to oppose administrative penalties (notices of violation of road code rules and advertising regulations).


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